Surpassing Expectations with Residential Innovation

The market’s high living standards are tightening the competition further in the arena of real estate. Aware of this reality, Picar Development, Inc., a subsidiary of AMA Group, maintains its competitive edge amid the booming local property sector with innovation.

“To innovate means to introduce fresh residential ideas that are forward-looking and revolutionary. In our case, innovation acts as our key to set our project’s distinction, build what’s never been built before, and exceed the market’s expectations,” said Amb. Amable R. Aguiluz V, chairman of Picar.

Its strong desire to innovate motivated Picar to develop the tallest residential tower in the Philippines, known as The Stratford Residences. Located at Picar Place, Kalayaan Avenue in Makati City, the skyscraper was further enhanced with intelligent residential solutions, which are called the 12 value-added services. These technologically-advanced features, which future residents can later subscribe to, are recommended by Cisco Systems, a worldwide networking product and service provider.

Also, Picar’s good eye for innovation gave rise to a pioneering residential concept with a Wi-Fi connected township project in General Trias, Cavite. The 50-hectare Ara Vista Village is the only one of its kind for being the country’s first Telepolis or a translation of the Information Age Technology into a physically built community development. The project is also a PEZA-accredited IT Park.

Another first is also being developed by Picar along Buencamino St., Alabang, Muntinlupa City. This is The Chelsea Residences, a 32-storey mixed-used condominium touted as the first intelligent building in the south that offers an urban sanctuary for balance-seeking urbanites. Lastly, the joy of customized living combined with exceptional location was introduced by AMA Tower Residences along EDSA-Ortigas.

With construction now at the 20th level, the vertical project is poised to become a 34-storey residential and commercial condominium in the heart of EDSA, where almost everything is accessible. It offers a diverse selection of unit types and sizes, from flats to loft and bi-level units.

“More than the opportunity to build, pioneer, and introduce in order to keep up with the competition, our commitment to innovate helps us improve the quality of our residents’ lives beyond their expectations,” Aguiluz ended.


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